Hyundai joins the race to build cheap cars, I say the word "Hyundai" with some people and they will respond with "cheap cars" as their answer to describe the Korean automotive giant. Known for the construction of the Accent, Elantra, and other low-priced vehicles, it is not difficult for consumers to obtain a new set of wheels at prices that begin around $ 10 thousand dollars, thanks to the special discounts of the brand you are currently offering.
Save the Honda motorcycles - cheap cars Are Coming
However, these prices are a small fortune for people in places like India, where the standard mode of transportation for many families accumulate on his Honda motorcycle and exit. Buses and trains in the India are full of people who cannot afford even the most basic transportation, but thanks to Ratan Tata, who has pledged to build a car from $2500 for the Indian market, which is expected to change.
Since the announcement of Tata in January of this year, several other automobile manufacturers have responded by saying that they, too, building affordable cars for the India and similar markets, but not get to say that it would be able to match the price of the Nano.
Absence of Hyundai, Kia is too
Curiously absent from the legions cry of "Let's do cheap car for India" clamor has been Hyundai. Nissan, Peugeot, VW, GM, and several Japanese brands have announced their search for the greatness of cheap car, but until yesterday neither Pius of Hyundai was not heard. Seeing that it already owns majority stake in Kia, a kind of car manufacturers car joint could supply the emerging market.
Response of Hyundai was made official in a recent interview with Hyundai Motor India the director-general and Chief Executive Officer Heung-soo Lheem who told the Indian media that Hyundai could bring a car for sale to the retail for $3500 in the Indian market in 2011.
Half the price of the Hyundai Santro
The ultra-low cost car Hyundai will cost half the price of its model of current barebones, the Santro, which sold for a little more than us.UU. $6000 Lheem said that Hyundai Namyang technology research centre is currently developing the vehicle budget, that will be produced in the India and exported to other countries. Hyundai says that the model yet-to-be-named will be far superior to the Nano in quality and performance, probably a good thing taking into account that the Nano could not sell in the United States due to security problems.
The global trend is that car manufacturers to continue the development of cars for emerging markets as it increases international wealth and a growing middle class requires its own transportation. Clear, pressure on global oil supply will only worsen, but at that time the availability of plug-in hybrids like the Chevy Volt could decrease pressure than in other places.